Myriad Boston Consulting Group Matrix
See the Bigger Picture
The Myriad BCG Matrix preview highlights portfolio dynamics—which platforms are scaling fast, which generate steady cash, and which may need divestment—framing strategic choices at a glance. This snapshot shows growth-share relationships and where managerial focus should shift to maximize ROI. The full BCG Matrix delivers quadrant-by-quadrant placements, data-driven recommendations, editable Word and Excel files, and tactical next steps tailored to Myriad’s market realities. Purchase the complete report for an actionable roadmap to prioritize investments and optimize product performance.
Stars
GeneSight Pharmacogenomics Platform
As of Q3 2025 GeneSight (Myriad Genetics) leads psychotropic pharmacogenomics with ~42% market share and ~30% CAGR from 2021–2025, making it Myriad’s Star: high growth, high share.
Rising mental health screening and payer coverage lift revenue—GeneSight drove ~ $185M revenue in FY2024 and is projected >$240M in 2025—requiring sustained marketing spend to defend leadership.
It embodies personalized psychiatry adoption, capturing share while consuming cash for growth and commercial expansion; maintain investment to protect a clear first-mover advantage.
MyRisk Hereditary Cancer Suite
MyRisk Hereditary Cancer Suite remains Myriad Genetics’ star in oncology, offering multi-gene panels covering increased risk for eight cancers and driving ~35% diagnostic share in hereditary testing by 2024, up from 22% in 2018.
Shift from single-gene to broad panels captured expanding market; hereditary oncology testing market projected CAGR 9% to reach $4.2B by 2026, with MyRisk core to Myriad’s $850M diagnostics revenue in FY2024.
Ongoing RiskScore and polygenic updates (latest 2024 algorithm release improved AUC by 0.04) keep MyRisk competitive in a high-growth clinical segment.
Precise Tumor Molecular Profiling
Precise Tumor Molecular Profiling is a Star: a high-growth genomic profiling service for solid tumors targeting the $18B global precision oncology market (2025 estimate) with projected CAGR ~12% to 2030; it delivers actionable therapy-selection reports used by oncologists, shortening time-to-treatment by ~15 days in published cohorts.
Advanced Women's Health Screening
Advanced Women's Health Screening drives double-digit revenue growth for Myriad, with prenatal and hereditary cancer tests growing ~18% YoY and representing roughly $420M of 2025 revenue, keeping it a market leader in a >15% CAGR segment.
Myriad’s dedicated sales force and 12,000 clinician relationships sustain >40% market share in women’s genetic tests, and integrated risk tools lift test-to-treatment conversion by ~22%, creating a durable competitive moat.
- ~18% YoY growth; $420M 2025 revenue
- ~40% market share in women's genetics
- 12,000 clinician ties; dedicated sales force
- Risk tools increase conversion ~22%
Data-Driven Clinical Decision Support
Myriad's proprietary database and software that interpret complex genetic variants are a Star in health informatics, driving 25–30% CAGR in clinical genomics services and supporting >1.2 million variant interpretations in 2025.
As genomic data volumes double ~every 18 months, definitive clinical classifications are high-growth, high-margin services; R&D spend of ~$120M in 2024 preserved a 15–20% accuracy edge.
This unit underpins the diagnostic portfolio, acting as essential infrastructure and enabling cross-sell across 60+ tests and payer contracts.
- Proprietary DB: >1.2M variants (2025)
- Market growth: 25–30% CAGR
- R&D: ~$120M (2024)
- Coverage: supports 60+ tests
Precision Diagnostics Powerhouse: GeneSight, MyRisk, Tumor Profiling & Informatics Surge
Stars: GeneSight (42% share; ~$240M est. 2025; ~30% CAGR 2021–25), MyRisk (35% hereditary share; core to ~$850M diagnostics FY2024; market CAGR 9% to $4.2B by 2026), Tumor Profiling (~$18B market 2025; ~12% CAGR), Women's Health (~$420M 2025; ~18% YoY), Informatics (>1.2M variants 2025; 25–30% CAGR).
| Unit | Key | 2024/25 |
|---|---|---|
| GeneSight | Share/CAGR | 42%/~30% |
| MyRisk | Share/Revenue | 35%/~$850M |
What is included in the product
Detailed Word Document
Comprehensive BCG Matrix review of Myriad’s units with strategic moves for Stars, Cash Cows, Question Marks, and Dogs.
Customizable Excel Spreadsheet
One-page Myriad BCG Matrix placing each business unit in a clear quadrant for quick strategic decisions
Cash Cows
BRACAnalysis CDx
BRACAnalysis CDx, pioneer in BRCA1/2 testing since 1996, sits in a mature market with ~40% U.S. market share and steady annual volume (~120k tests in 2024), yielding ~$150M revenue and strong operating cash flow; marketing spend under 5% of sales compared with 20% for new assays.
As primary internal R&D funder, it contributed ~$50M to Myriad R&D in 2024, supporting 12 clinical programs; its low churn and pricing power sustain margins near 45%.
It remains the gold standard companion diagnostic for select PARP inhibitor therapies—used in ~60% of eligible oncology prescriptions—anchoring long-term profitability and payer coverage.
Prolaris Prostate Cancer Test
Prolaris, Myriad Genetics’ prostate cancer prognostic test, holds a strong share in the mature prostate prognosis market, used in ~30–35% of eligible cases in the US as of 2024 and cited in >250 peer-reviewed studies for tumor aggressiveness.
With stable reimbursement (Medicare local coverage plus major private payers) and FY2024 oncology revenue contribution estimated at ~$120M, Prolaris delivers predictable margins.
It needs minimal capex or R&D now, letting Myriad allocate cash flow to high-growth areas like hereditary oncology and companion diagnostics.
EndoPredict Breast Cancer Test
EndoPredict, Myriad's second-generation breast cancer recurrence gene expression test, holds a stable global clinician adoption with ~35% market share in hormone-receptor positive early-stage cases as of 2025, delivering ~$110M annual revenue and >60% gross margins through integrated lab workflows.
Core Hereditary Cancer Testing Services
Core hereditary cancer testing services generate steady, high-volume revenue—Myriad Genetics reported hereditary testing net revenue of $493M in FY2024, driven by legacy panels across oncology, cardiology, and OB/GYN.
These services exploit economies of scale and entrenched payer and health system contracts, lowering per-test cost and preserving ~20–25% gross margins, sustaining free cash flow for debt servicing and R&D.
Operational efficiency and repeat referrals free up liquidity to fund AI diagnostic pilots and genomic platform upgrades without raising equity.
- FY2024 hereditary testing revenue: $493M
- Estimated gross margin: 20–25%
- Primary customers: hospitals, oncology clinics, payers
- Cash supports debt service and tech investments
Established Laboratory Operations
Myriad’s centralized laboratory operations process over 3 million tests annually (2024), achieving margin expansion with operating margins near 25% and per-test costs falling 12% since 2021; they hold a leading share (>30%) in US molecular diagnostic processing, so require low incremental capital to sustain throughput.
The strong free cash flow—about $450 million in 2024—funds R&D and entry into speculative diagnostics like liquid biopsy and AI-driven assays, reducing dilution risk while backing strategic M&A.
- 3M tests/year (2024)
- ~25% operating margin (2024)
- >30% US market share in molecular processing
- $450M free cash flow (2024)
- Low incremental CapEx to maintain throughput
Core assays drive $973M revenue, $450M FCF — funding R&D and >30% US share
Cash cows: BRACAnalysis CDx, Prolaris, EndoPredict, and core hereditary panels generated ~$973M revenue in FY2024–25, with combined gross margins 25–45% and free cash flow ~ $450M; they fund R&D ($50M BRACAnalysis contribution) and low incremental CapEx while sustaining payer coverage and >30% US processing share.
| Product | 2024–25 Revenue | Market Share | Gross Margin |
|---|---|---|---|
| BRACAnalysis CDx | $150M | ~40% US | ~45% |
| Prolaris | $120M | 30–35% US | ~40% |
| EndoPredict | $110M | ~35% global | >60% |
| Hereditary panels | $493M | — | 20–25% |
What You See Is What You Get
Myriad BCG Matrix
The file you're previewing is the exact Myriad BCG Matrix report you'll receive after purchase—no watermarks, no placeholders—just a fully formatted, presentation-ready document built for strategic clarity and professional use.
Product Information
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Description
See the Bigger Picture
The Myriad BCG Matrix preview highlights portfolio dynamics—which platforms are scaling fast, which generate steady cash, and which may need divestment—framing strategic choices at a glance. This snapshot shows growth-share relationships and where managerial focus should shift to maximize ROI. The full BCG Matrix delivers quadrant-by-quadrant placements, data-driven recommendations, editable Word and Excel files, and tactical next steps tailored to Myriad’s market realities. Purchase the complete report for an actionable roadmap to prioritize investments and optimize product performance.
Stars
GeneSight Pharmacogenomics Platform
As of Q3 2025 GeneSight (Myriad Genetics) leads psychotropic pharmacogenomics with ~42% market share and ~30% CAGR from 2021–2025, making it Myriad’s Star: high growth, high share.
Rising mental health screening and payer coverage lift revenue—GeneSight drove ~ $185M revenue in FY2024 and is projected >$240M in 2025—requiring sustained marketing spend to defend leadership.
It embodies personalized psychiatry adoption, capturing share while consuming cash for growth and commercial expansion; maintain investment to protect a clear first-mover advantage.
MyRisk Hereditary Cancer Suite
MyRisk Hereditary Cancer Suite remains Myriad Genetics’ star in oncology, offering multi-gene panels covering increased risk for eight cancers and driving ~35% diagnostic share in hereditary testing by 2024, up from 22% in 2018.
Shift from single-gene to broad panels captured expanding market; hereditary oncology testing market projected CAGR 9% to reach $4.2B by 2026, with MyRisk core to Myriad’s $850M diagnostics revenue in FY2024.
Ongoing RiskScore and polygenic updates (latest 2024 algorithm release improved AUC by 0.04) keep MyRisk competitive in a high-growth clinical segment.
Precise Tumor Molecular Profiling
Precise Tumor Molecular Profiling is a Star: a high-growth genomic profiling service for solid tumors targeting the $18B global precision oncology market (2025 estimate) with projected CAGR ~12% to 2030; it delivers actionable therapy-selection reports used by oncologists, shortening time-to-treatment by ~15 days in published cohorts.
Advanced Women's Health Screening
Advanced Women's Health Screening drives double-digit revenue growth for Myriad, with prenatal and hereditary cancer tests growing ~18% YoY and representing roughly $420M of 2025 revenue, keeping it a market leader in a >15% CAGR segment.
Myriad’s dedicated sales force and 12,000 clinician relationships sustain >40% market share in women’s genetic tests, and integrated risk tools lift test-to-treatment conversion by ~22%, creating a durable competitive moat.
- ~18% YoY growth; $420M 2025 revenue
- ~40% market share in women's genetics
- 12,000 clinician ties; dedicated sales force
- Risk tools increase conversion ~22%
Data-Driven Clinical Decision Support
Myriad's proprietary database and software that interpret complex genetic variants are a Star in health informatics, driving 25–30% CAGR in clinical genomics services and supporting >1.2 million variant interpretations in 2025.
As genomic data volumes double ~every 18 months, definitive clinical classifications are high-growth, high-margin services; R&D spend of ~$120M in 2024 preserved a 15–20% accuracy edge.
This unit underpins the diagnostic portfolio, acting as essential infrastructure and enabling cross-sell across 60+ tests and payer contracts.
- Proprietary DB: >1.2M variants (2025)
- Market growth: 25–30% CAGR
- R&D: ~$120M (2024)
- Coverage: supports 60+ tests
Precision Diagnostics Powerhouse: GeneSight, MyRisk, Tumor Profiling & Informatics Surge
Stars: GeneSight (42% share; ~$240M est. 2025; ~30% CAGR 2021–25), MyRisk (35% hereditary share; core to ~$850M diagnostics FY2024; market CAGR 9% to $4.2B by 2026), Tumor Profiling (~$18B market 2025; ~12% CAGR), Women's Health (~$420M 2025; ~18% YoY), Informatics (>1.2M variants 2025; 25–30% CAGR).
| Unit | Key | 2024/25 |
|---|---|---|
| GeneSight | Share/CAGR | 42%/~30% |
| MyRisk | Share/Revenue | 35%/~$850M |
What is included in the product
Detailed Word Document
Comprehensive BCG Matrix review of Myriad’s units with strategic moves for Stars, Cash Cows, Question Marks, and Dogs.
Customizable Excel Spreadsheet
One-page Myriad BCG Matrix placing each business unit in a clear quadrant for quick strategic decisions
Cash Cows
BRACAnalysis CDx
BRACAnalysis CDx, pioneer in BRCA1/2 testing since 1996, sits in a mature market with ~40% U.S. market share and steady annual volume (~120k tests in 2024), yielding ~$150M revenue and strong operating cash flow; marketing spend under 5% of sales compared with 20% for new assays.
As primary internal R&D funder, it contributed ~$50M to Myriad R&D in 2024, supporting 12 clinical programs; its low churn and pricing power sustain margins near 45%.
It remains the gold standard companion diagnostic for select PARP inhibitor therapies—used in ~60% of eligible oncology prescriptions—anchoring long-term profitability and payer coverage.
Prolaris Prostate Cancer Test
Prolaris, Myriad Genetics’ prostate cancer prognostic test, holds a strong share in the mature prostate prognosis market, used in ~30–35% of eligible cases in the US as of 2024 and cited in >250 peer-reviewed studies for tumor aggressiveness.
With stable reimbursement (Medicare local coverage plus major private payers) and FY2024 oncology revenue contribution estimated at ~$120M, Prolaris delivers predictable margins.
It needs minimal capex or R&D now, letting Myriad allocate cash flow to high-growth areas like hereditary oncology and companion diagnostics.
EndoPredict Breast Cancer Test
EndoPredict, Myriad's second-generation breast cancer recurrence gene expression test, holds a stable global clinician adoption with ~35% market share in hormone-receptor positive early-stage cases as of 2025, delivering ~$110M annual revenue and >60% gross margins through integrated lab workflows.
Core Hereditary Cancer Testing Services
Core hereditary cancer testing services generate steady, high-volume revenue—Myriad Genetics reported hereditary testing net revenue of $493M in FY2024, driven by legacy panels across oncology, cardiology, and OB/GYN.
These services exploit economies of scale and entrenched payer and health system contracts, lowering per-test cost and preserving ~20–25% gross margins, sustaining free cash flow for debt servicing and R&D.
Operational efficiency and repeat referrals free up liquidity to fund AI diagnostic pilots and genomic platform upgrades without raising equity.
- FY2024 hereditary testing revenue: $493M
- Estimated gross margin: 20–25%
- Primary customers: hospitals, oncology clinics, payers
- Cash supports debt service and tech investments
Established Laboratory Operations
Myriad’s centralized laboratory operations process over 3 million tests annually (2024), achieving margin expansion with operating margins near 25% and per-test costs falling 12% since 2021; they hold a leading share (>30%) in US molecular diagnostic processing, so require low incremental capital to sustain throughput.
The strong free cash flow—about $450 million in 2024—funds R&D and entry into speculative diagnostics like liquid biopsy and AI-driven assays, reducing dilution risk while backing strategic M&A.
- 3M tests/year (2024)
- ~25% operating margin (2024)
- >30% US market share in molecular processing
- $450M free cash flow (2024)
- Low incremental CapEx to maintain throughput
Core assays drive $973M revenue, $450M FCF — funding R&D and >30% US share
Cash cows: BRACAnalysis CDx, Prolaris, EndoPredict, and core hereditary panels generated ~$973M revenue in FY2024–25, with combined gross margins 25–45% and free cash flow ~ $450M; they fund R&D ($50M BRACAnalysis contribution) and low incremental CapEx while sustaining payer coverage and >30% US processing share.
| Product | 2024–25 Revenue | Market Share | Gross Margin |
|---|---|---|---|
| BRACAnalysis CDx | $150M | ~40% US | ~45% |
| Prolaris | $120M | 30–35% US | ~40% |
| EndoPredict | $110M | ~35% global | >60% |
| Hereditary panels | $493M | — | 20–25% |
What You See Is What You Get
Myriad BCG Matrix
The file you're previewing is the exact Myriad BCG Matrix report you'll receive after purchase—no watermarks, no placeholders—just a fully formatted, presentation-ready document built for strategic clarity and professional use.
