
Next 15 Group Business Model Canvas
Unlock the full Business Model Canvas for Next 15 Group and reveal the strategic mechanics behind its growth—value propositions, client segments, partnerships, and revenue streams—packaged in editable Word and Excel files for immediate use.
Partnerships
Next 15 maintains deep integrations with Google, Meta, and Salesforce, securing early access to beta features and advanced APIs that boost campaign ROI—clients saw a 14% average uplift in paid-media efficiency in 2024. By 2025 the group added specialized AI infrastructure partners (e.g., NVIDIA, Anthropic-class providers) to automate content and data processing, reducing creative cycle time by ~30% and lowering production costs per campaign by roughly 18%.
Collaboration with third-party data firms lets Next 15 augment proprietary insights with global market and consumer datasets, raising Savanta and Shopper Media Group’s research precision—Savanta cited 2024 panels covering 60+ countries and Shopper Media used syndicated retail data reaching 250m monthly shoppers. By joining shared data ecosystems, the group delivers a holistic customer-journey view across markets, improving targeting accuracy and potentially lifting client ROI by double-digit percentages.
Next 15 partners with curated networks of high-end creative and technical freelancers to stay agile, tapping an elastic workforce that lets agencies scale for digital transformation projects without raising permanent headcount; in 2024 the marketing sector saw freelance spend rise 8.3% to $122bn, underscoring demand for flexible talent.
Partners are pre-vetted for niche skills—blockchain, high-end CGI, localized linguistic expertise—reducing onboarding time by ~40% on large projects and cutting variable resourcing costs versus hiring full-time specialists.
Academic and Research Institutions
Next 15 partners with universities and labs for joint consumer-behavior and AI-ethics studies, funding about £1.2m in campus research in 2024 to track emerging comms trends and tech adoption.
These ties boost its thought-leader status, feed recruitment—~8% of new hires in 2024 were graduates from partner institutions—and inform client offerings with peer-reviewed insights.
- £1.2m research spend (2024)
- ~8% new hires from partners (2024)
- Joint studies on AI ethics and consumer behavior
Acquisition and Venture Partners
The group partners with boutique investment banks and VCs to source agency targets, contributing to Next 15’s M&A pipeline that helped close 7 deals in 2024 and added c.£45m revenue run-rate; partners feed innovative firms to plug service gaps or enter new regions.
This deal flow keeps Next 15 a network of specialist, entrepreneurial agencies rather than a single monolith, supporting 12% organic-like growth from integrations in 2024.
- 7 deals closed in 2024, ~£45m added run-rate
Next 15 leverages platform partners (Google, Meta, Salesforce), AI infra (NVIDIA, Anthropic-class), data providers, freelance networks, academia (£1.2m research 2024), and financiers to drive product access, scale, research, and M&A (7 deals, ~£45m run-rate 2024); these partnerships cut creative cycle ~30%, lower production costs ~18%, and lifted paid-media efficiency ~14% in 2024.
| Metric | 2024 |
|---|---|
| Paid-media uplift | 14% |
| Creative cycle | -30% |
| Prod cost | -18% |
| Research spend | £1.2m |
| Deals/run-rate | 7 / £45m |
What is included in the product
A concise, investor-ready Business Model Canvas for Next 15 Group outlining customer segments, channels, value propositions, key partners, activities, resources, cost structure, and revenue streams with real-world operational detail, competitive advantage analysis, SWOT linkage, and polished narrative to support presentations, funding pitches, and strategic decision-making.
Condenses Next 15 Group’s strategy into a single editable canvas for quick review, collaboration, and side-by-side comparison to save hours of structuring and aid rapid decision-making.
Activities
Next 15 advises C-suite leaders on navigating digital disruption and driving sustainable growth, blending marketing with business-model innovation and cultural change via specialist unit Mach49, which helped clients pilot 35+ ventures worth an estimated £42m ARR in 2024.
Through Savanta and sister divisions, Next 15 runs primary research—polling, 1,200+ focus groups in 2024, and consumer surveys covering ~2.3 million respondents—forming the empirical base for group marketing and comms strategies.
By end-2025 the group integrates real-time sentiment analysis and predictive models; internal reports project a 15–20% uplift in campaign ROI and a 30% faster detection of demand shifts.
Mergers and Acquisitions Integration
A core activity is sourcing, buying and folding niche agencies into Next 15’s decentralized model, targeting 6–10 acquisitions yearly to keep skills fresh; Next 15 completed 8 acquisitions in 2024, adding ~£45m revenue run-rate and improving gross margin by ~2pts.
Management supplies capital, shared back-office services and growth playbooks so acquired agencies scale while retaining culture, keeping the portfolio diversified across PR, content, data and tech.
- 8 acquisitions in 2024; ~£45m added run-rate
- Target 6–10 deals annually
- ~2 percentage-point gross margin lift, 2024 vs 2023
- Shared services: finance, HR, IT, biz-dev
Technology and Platform Development
Next 15 builds proprietary software—custom dashboards, AI-driven media-buying platforms, and agency collaboration tools—that let clients track ROI and brand lift in near real-time; tech contributed to digital revenues of 65% of group total and helped deliver 12% organic growth in H1 2025.
These productized services set Next 15 apart from traditional agencies by scaling repeatable SaaS-like offerings and reducing client CAC while increasing retention.
- Proprietary dashboards: near-real-time KPI tracking
- AI media-buying: improves ROAS by ~15% (client pilots)
- Collab tools: unify 40+ agencies within group
- Digital revenue share: 65% (2025 H1)
Next 15 runs integrated agency services, venture-building (Mach49), primary research (Savanta), M&A (8 deals in 2024), shared services and proprietary SaaS/AI platforms to drive digital revenue (65% H1 2025), £510m 2024 revenue and ~£45m added run-rate from 2024 acquisitions.
| Metric | 2024/2025 |
|---|---|
| Group revenue | £510m (2024) |
| Digital share | 65% (H1 2025) |
| Acquisitions | 8 (2024); target 6–10/yr |
| Added run-rate | ~£45m (2024) |
Preview Before You Purchase
Business Model Canvas
The Business Model Canvas preview shown here is the actual document you’ll receive—no mockups or samples—providing a direct snapshot of the final deliverable.
When you complete your purchase, you’ll instantly get this same professional, editable Business Model Canvas file, formatted and structured exactly as seen here.
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Description
Unlock the full Business Model Canvas for Next 15 Group and reveal the strategic mechanics behind its growth—value propositions, client segments, partnerships, and revenue streams—packaged in editable Word and Excel files for immediate use.
Partnerships
Next 15 maintains deep integrations with Google, Meta, and Salesforce, securing early access to beta features and advanced APIs that boost campaign ROI—clients saw a 14% average uplift in paid-media efficiency in 2024. By 2025 the group added specialized AI infrastructure partners (e.g., NVIDIA, Anthropic-class providers) to automate content and data processing, reducing creative cycle time by ~30% and lowering production costs per campaign by roughly 18%.
Collaboration with third-party data firms lets Next 15 augment proprietary insights with global market and consumer datasets, raising Savanta and Shopper Media Group’s research precision—Savanta cited 2024 panels covering 60+ countries and Shopper Media used syndicated retail data reaching 250m monthly shoppers. By joining shared data ecosystems, the group delivers a holistic customer-journey view across markets, improving targeting accuracy and potentially lifting client ROI by double-digit percentages.
Next 15 partners with curated networks of high-end creative and technical freelancers to stay agile, tapping an elastic workforce that lets agencies scale for digital transformation projects without raising permanent headcount; in 2024 the marketing sector saw freelance spend rise 8.3% to $122bn, underscoring demand for flexible talent.
Partners are pre-vetted for niche skills—blockchain, high-end CGI, localized linguistic expertise—reducing onboarding time by ~40% on large projects and cutting variable resourcing costs versus hiring full-time specialists.
Academic and Research Institutions
Next 15 partners with universities and labs for joint consumer-behavior and AI-ethics studies, funding about £1.2m in campus research in 2024 to track emerging comms trends and tech adoption.
These ties boost its thought-leader status, feed recruitment—~8% of new hires in 2024 were graduates from partner institutions—and inform client offerings with peer-reviewed insights.
- £1.2m research spend (2024)
- ~8% new hires from partners (2024)
- Joint studies on AI ethics and consumer behavior
Acquisition and Venture Partners
The group partners with boutique investment banks and VCs to source agency targets, contributing to Next 15’s M&A pipeline that helped close 7 deals in 2024 and added c.£45m revenue run-rate; partners feed innovative firms to plug service gaps or enter new regions.
This deal flow keeps Next 15 a network of specialist, entrepreneurial agencies rather than a single monolith, supporting 12% organic-like growth from integrations in 2024.
- 7 deals closed in 2024, ~£45m added run-rate
Next 15 leverages platform partners (Google, Meta, Salesforce), AI infra (NVIDIA, Anthropic-class), data providers, freelance networks, academia (£1.2m research 2024), and financiers to drive product access, scale, research, and M&A (7 deals, ~£45m run-rate 2024); these partnerships cut creative cycle ~30%, lower production costs ~18%, and lifted paid-media efficiency ~14% in 2024.
| Metric | 2024 |
|---|---|
| Paid-media uplift | 14% |
| Creative cycle | -30% |
| Prod cost | -18% |
| Research spend | £1.2m |
| Deals/run-rate | 7 / £45m |
What is included in the product
A concise, investor-ready Business Model Canvas for Next 15 Group outlining customer segments, channels, value propositions, key partners, activities, resources, cost structure, and revenue streams with real-world operational detail, competitive advantage analysis, SWOT linkage, and polished narrative to support presentations, funding pitches, and strategic decision-making.
Condenses Next 15 Group’s strategy into a single editable canvas for quick review, collaboration, and side-by-side comparison to save hours of structuring and aid rapid decision-making.
Activities
Next 15 advises C-suite leaders on navigating digital disruption and driving sustainable growth, blending marketing with business-model innovation and cultural change via specialist unit Mach49, which helped clients pilot 35+ ventures worth an estimated £42m ARR in 2024.
Through Savanta and sister divisions, Next 15 runs primary research—polling, 1,200+ focus groups in 2024, and consumer surveys covering ~2.3 million respondents—forming the empirical base for group marketing and comms strategies.
By end-2025 the group integrates real-time sentiment analysis and predictive models; internal reports project a 15–20% uplift in campaign ROI and a 30% faster detection of demand shifts.
Mergers and Acquisitions Integration
A core activity is sourcing, buying and folding niche agencies into Next 15’s decentralized model, targeting 6–10 acquisitions yearly to keep skills fresh; Next 15 completed 8 acquisitions in 2024, adding ~£45m revenue run-rate and improving gross margin by ~2pts.
Management supplies capital, shared back-office services and growth playbooks so acquired agencies scale while retaining culture, keeping the portfolio diversified across PR, content, data and tech.
- 8 acquisitions in 2024; ~£45m added run-rate
- Target 6–10 deals annually
- ~2 percentage-point gross margin lift, 2024 vs 2023
- Shared services: finance, HR, IT, biz-dev
Technology and Platform Development
Next 15 builds proprietary software—custom dashboards, AI-driven media-buying platforms, and agency collaboration tools—that let clients track ROI and brand lift in near real-time; tech contributed to digital revenues of 65% of group total and helped deliver 12% organic growth in H1 2025.
These productized services set Next 15 apart from traditional agencies by scaling repeatable SaaS-like offerings and reducing client CAC while increasing retention.
- Proprietary dashboards: near-real-time KPI tracking
- AI media-buying: improves ROAS by ~15% (client pilots)
- Collab tools: unify 40+ agencies within group
- Digital revenue share: 65% (2025 H1)
Next 15 runs integrated agency services, venture-building (Mach49), primary research (Savanta), M&A (8 deals in 2024), shared services and proprietary SaaS/AI platforms to drive digital revenue (65% H1 2025), £510m 2024 revenue and ~£45m added run-rate from 2024 acquisitions.
| Metric | 2024/2025 |
|---|---|
| Group revenue | £510m (2024) |
| Digital share | 65% (H1 2025) |
| Acquisitions | 8 (2024); target 6–10/yr |
| Added run-rate | ~£45m (2024) |
Preview Before You Purchase
Business Model Canvas
The Business Model Canvas preview shown here is the actual document you’ll receive—no mockups or samples—providing a direct snapshot of the final deliverable.
When you complete your purchase, you’ll instantly get this same professional, editable Business Model Canvas file, formatted and structured exactly as seen here.











