Viva Energy Group Business Model Canvas
Viva Energy Group: Compact Business Model Canvas for Investors & Executives
Unlock the full strategic blueprint behind Viva Energy Group’s business model—this concise Business Model Canvas maps value propositions, key partners, revenue streams and cost structure to reveal how the company competes and scales in fuel retailing and energy services; ideal for investors, consultants and executives seeking actionable, ready-to-use insights. Download the full Word/Excel canvas to benchmark, plan or present with confidence.
Partnerships
Shell International Petroleum
Viva Energy maintains a long-term strategic alliance with Shell for brand licensing and product supply across its ~1,200-site Australian network, granting exclusive access to Shell-branded fuels and lubricants that drove ~70% of retail fuel margin per L in FY2024 and help ensure high-quality products backed by Shell’s global R&D and 2024 capex of ~US$26bn.
Australian Federal Government
The company partners with the Australian Federal Government via the Fuel Security Service Payment (A$142m pa committed through 2028) and targeted refinery upgrade grants, which helped keep Geelong Refinery operational—preserving ~40% of Australia’s refining capacity in 2024—and support strategic fuel reserves and domestic supply resilience.
OTR Group and Integrated Retail Partners
Following Viva Energy’s 2022 acquisition of OTR Group and integration of ~500 Coles Express sites (deal closed Oct 2022), partnerships with food & beverage brands (e.g., Guzman y Gomez rollouts, Krispy Kreme trials) helped lift convenience sales; non-fuel revenue reached ~34% of total retail fuel margin in FY2024 and same-store convenience sales grew ~6% year-on-year.
Independent Fuel Distributors and Liberty Oil
Viva Energy leverages ~1,000 independent fuel distributors plus its 51% stake in Liberty Oil (acquired 2019) to serve regional and remote Australia, boosting retail reach outside metro hubs and supporting ~30% of group fuel volumes in non-urban markets (FY2024 volumes ~9.8 billion litres).
- ~1,000 independent distributors
- 51% ownership of Liberty Oil
- Supports ~30% of non-urban fuel volumes
- FY2024 group volumes ~9.8 billion litres
Low Carbon Technology and Hydrogen Partners
Viva Energy partners with low-carbon tech firms and heavy-vehicle makers to deploy hydrogen refueling and EV charging, piloting the New Energies Service Station at Geelong (opened pilot 2024) and planned rollouts at 10+ sites by 2026; these alliances aim to test revenue from hydrogen fuel sales (targeting A$5–10m pa per hub at scale) and capture fleet decarbonization demand.
- Geelong pilot live 2024
- Target 10+ sites by 2026
- Estimated A$5–10m pa revenue per hub
- Partnerships with vehicle OEMs and green-tech providers
Viva Energy partners drive resilience: Shell, Govt support, convenience growth, New Energies
Viva Energy’s key partners: Shell (brand/licence/supply—~70% retail fuel margin per L FY2024), Australian Government (Fuel Security Service A$142m pa to 2028; Geelong refinery support preserving ~40% national capacity in 2024), OTR/Coles Express & F&B partners (non‑fuel revenue 34%; convenience same‑store +6% YoY), ~1,000 independent distributors + 51% Liberty Oil (FY2024 volumes ~9.8bn L), New Energies pilot (Geelong 2024; 10+ sites by 2026; est A$5–10m pa per hub).
| Partner | Role | Key metric |
|---|---|---|
| Shell | Brand/licence/supply | ~70% retail margin/L (FY2024) |
| Australian Govt | Fuel security funding | A$142m pa to 2028; Geelong supports ~40% capacity (2024) |
| OTR/Coles Express | Convenience network | Non‑fuel rev 34%; +6% SSS (FY2024) |
| Independent dist./Liberty | Regional distribution | ~1,000 dist.; 51% Liberty; 9.8bn L (FY2024) |
| New Energies partners | H2/EV pilots | Geelong live 2024; 10+ sites by 2026; A$5–10m pa/hub est |
What is included in the product
Detailed Word Document
A concise, ready-made Business Model Canvas for Viva Energy Group covering customer segments, channels, value propositions, key activities, partners, resources, cost structure and revenue streams, reflecting real-world operations and strategic plans for investor presentations.
Customizable Excel Spreadsheet
High-level view of Viva Energy Group’s business model with editable cells, enabling quick identification of retail, fuel supply and wholesale margins to relieve strategic planning and operational pain points.
Activities
Refining and Manufacturing Operations
The Geelong Refinery processes about 7.5 million barrels per year (≈205 kbpd in 2024) as Viva Energy’s core asset, converting crude into gasoline, diesel, jet fuel, bitumen and specialty chemicals; refining margins contributed roughly A$320m EBITDA in FY2024. Continuous capex—A$120m in 2023–24—targets upgrades for ultra-low-sulfur fuel compliance and a ~6% efficiency gain projected by 2026.
Supply Chain and Logistics Management
Viva Energy operates ~7,000 km of pipelines, 17 terminals and ~1.2 million m3 of storage across Australia to secure deliveries; in FY2024 it handled ~26 billion litres of fuel and imported ~60% of refined product via major ports such as Geelong and Brisbane.
Retail and Convenience Management
Viva Energy manages ~1,650 retail sites (FY2025), optimizing layouts and brand standards to blend fuel sales with high-margin convenience retail; OTR rollout reached 120 stores by Dec 31, 2025, lifting forecourt gross profit per site ~15% year-over-year. The team runs site optimization, brand management, and integrated quick-service and grocery offerings to deliver a seamless refuel-plus-shop customer experience.
Commercial Sales and Marketing
Viva Energy runs large B2B sales into aviation, mining, marine and transport, supplying bulk fuel and tailored lubricants plus technical support; in FY2024 B2B fuels made up about 65% of group sales volumes (≈9.8 billion litres) and industrial contracts drove stable EBITDA contribution.
Marketing targets long-term contracts and service quality—commercial pipeline focuses on multi-year supply deals, with national logistics and on-site support reducing downtime and contract churn.
- Targets: aviation, mining, marine, transport
- Offerings: bulk fuel, lubricants, technical support
- FY2024: ~9.8bn L fuels; B2B ~65% volume
- Sales focus: multi-year contracts, high service SLAs
Energy Transition and Diversification
Viva Energy is developing the Geelong Energy Hub and scaling renewables, investing in hydrogen production, commercial battery storage and EV charging to cut carbon intensity; the group targets a 25% emissions reduction by 2030 and committed ~A$600m to energy transition projects through 2025.
- Geelong Energy Hub: flagship industrial site, capacity targets >500MW by 2030
- Hydrogen: pilot production & offtake agreements, capex allocation ~A$150m
- Battery storage: commercial projects under development totalling ~200MWh
- EV charging: >400 public chargers planned across Australia by 2026
Integrated fuel network: Geelong refinery, 1,650 sites, A$320m EBITDA, A$600m transition
Geelong Refinery (≈205 kbpd; ~7.5m bbl/yr) + logistics network (17 terminals, ~1.2m m3 storage, ~7,000 km pipelines) plus ~1,650 retail sites and large B2B book (~9.8bn L, 65% volume) are core activities; FY2024 refining EBITDA ~A$320m, capex A$120m (2023–24), energy-transition spend ~A$600m to 2025.
| Metric | Value |
|---|---|
| Refinery throughput | ≈205 kbpd (7.5m bbl/yr) |
| Refining EBITDA FY2024 | A$320m |
| Retail sites FY2025 | ≈1,650 |
| B2B volume FY2024 | ≈9.8bn L (65%) |
| Logistics | 17 terminals, ~1.2m m3, ~7,000 km |
| Capex 2023–24 | A$120m |
| Transition spend to 2025 | A$600m |
Full Version Awaits
Business Model Canvas
The document you're previewing is the actual Viva Energy Group Business Model Canvas, not a mockup—it's a direct snapshot of the final file you'll receive after purchase.
When you complete your order, you'll get this exact, fully editable document in Word and Excel formats, with all sections and content included as shown.
No placeholders or surprises—what you see here is the real deliverable, ready for presentation, analysis, and customization.
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Description
Viva Energy Group: Compact Business Model Canvas for Investors & Executives
Unlock the full strategic blueprint behind Viva Energy Group’s business model—this concise Business Model Canvas maps value propositions, key partners, revenue streams and cost structure to reveal how the company competes and scales in fuel retailing and energy services; ideal for investors, consultants and executives seeking actionable, ready-to-use insights. Download the full Word/Excel canvas to benchmark, plan or present with confidence.
Partnerships
Shell International Petroleum
Viva Energy maintains a long-term strategic alliance with Shell for brand licensing and product supply across its ~1,200-site Australian network, granting exclusive access to Shell-branded fuels and lubricants that drove ~70% of retail fuel margin per L in FY2024 and help ensure high-quality products backed by Shell’s global R&D and 2024 capex of ~US$26bn.
Australian Federal Government
The company partners with the Australian Federal Government via the Fuel Security Service Payment (A$142m pa committed through 2028) and targeted refinery upgrade grants, which helped keep Geelong Refinery operational—preserving ~40% of Australia’s refining capacity in 2024—and support strategic fuel reserves and domestic supply resilience.
OTR Group and Integrated Retail Partners
Following Viva Energy’s 2022 acquisition of OTR Group and integration of ~500 Coles Express sites (deal closed Oct 2022), partnerships with food & beverage brands (e.g., Guzman y Gomez rollouts, Krispy Kreme trials) helped lift convenience sales; non-fuel revenue reached ~34% of total retail fuel margin in FY2024 and same-store convenience sales grew ~6% year-on-year.
Independent Fuel Distributors and Liberty Oil
Viva Energy leverages ~1,000 independent fuel distributors plus its 51% stake in Liberty Oil (acquired 2019) to serve regional and remote Australia, boosting retail reach outside metro hubs and supporting ~30% of group fuel volumes in non-urban markets (FY2024 volumes ~9.8 billion litres).
- ~1,000 independent distributors
- 51% ownership of Liberty Oil
- Supports ~30% of non-urban fuel volumes
- FY2024 group volumes ~9.8 billion litres
Low Carbon Technology and Hydrogen Partners
Viva Energy partners with low-carbon tech firms and heavy-vehicle makers to deploy hydrogen refueling and EV charging, piloting the New Energies Service Station at Geelong (opened pilot 2024) and planned rollouts at 10+ sites by 2026; these alliances aim to test revenue from hydrogen fuel sales (targeting A$5–10m pa per hub at scale) and capture fleet decarbonization demand.
- Geelong pilot live 2024
- Target 10+ sites by 2026
- Estimated A$5–10m pa revenue per hub
- Partnerships with vehicle OEMs and green-tech providers
Viva Energy partners drive resilience: Shell, Govt support, convenience growth, New Energies
Viva Energy’s key partners: Shell (brand/licence/supply—~70% retail fuel margin per L FY2024), Australian Government (Fuel Security Service A$142m pa to 2028; Geelong refinery support preserving ~40% national capacity in 2024), OTR/Coles Express & F&B partners (non‑fuel revenue 34%; convenience same‑store +6% YoY), ~1,000 independent distributors + 51% Liberty Oil (FY2024 volumes ~9.8bn L), New Energies pilot (Geelong 2024; 10+ sites by 2026; est A$5–10m pa per hub).
| Partner | Role | Key metric |
|---|---|---|
| Shell | Brand/licence/supply | ~70% retail margin/L (FY2024) |
| Australian Govt | Fuel security funding | A$142m pa to 2028; Geelong supports ~40% capacity (2024) |
| OTR/Coles Express | Convenience network | Non‑fuel rev 34%; +6% SSS (FY2024) |
| Independent dist./Liberty | Regional distribution | ~1,000 dist.; 51% Liberty; 9.8bn L (FY2024) |
| New Energies partners | H2/EV pilots | Geelong live 2024; 10+ sites by 2026; A$5–10m pa/hub est |
What is included in the product
Detailed Word Document
A concise, ready-made Business Model Canvas for Viva Energy Group covering customer segments, channels, value propositions, key activities, partners, resources, cost structure and revenue streams, reflecting real-world operations and strategic plans for investor presentations.
Customizable Excel Spreadsheet
High-level view of Viva Energy Group’s business model with editable cells, enabling quick identification of retail, fuel supply and wholesale margins to relieve strategic planning and operational pain points.
Activities
Refining and Manufacturing Operations
The Geelong Refinery processes about 7.5 million barrels per year (≈205 kbpd in 2024) as Viva Energy’s core asset, converting crude into gasoline, diesel, jet fuel, bitumen and specialty chemicals; refining margins contributed roughly A$320m EBITDA in FY2024. Continuous capex—A$120m in 2023–24—targets upgrades for ultra-low-sulfur fuel compliance and a ~6% efficiency gain projected by 2026.
Supply Chain and Logistics Management
Viva Energy operates ~7,000 km of pipelines, 17 terminals and ~1.2 million m3 of storage across Australia to secure deliveries; in FY2024 it handled ~26 billion litres of fuel and imported ~60% of refined product via major ports such as Geelong and Brisbane.
Retail and Convenience Management
Viva Energy manages ~1,650 retail sites (FY2025), optimizing layouts and brand standards to blend fuel sales with high-margin convenience retail; OTR rollout reached 120 stores by Dec 31, 2025, lifting forecourt gross profit per site ~15% year-over-year. The team runs site optimization, brand management, and integrated quick-service and grocery offerings to deliver a seamless refuel-plus-shop customer experience.
Commercial Sales and Marketing
Viva Energy runs large B2B sales into aviation, mining, marine and transport, supplying bulk fuel and tailored lubricants plus technical support; in FY2024 B2B fuels made up about 65% of group sales volumes (≈9.8 billion litres) and industrial contracts drove stable EBITDA contribution.
Marketing targets long-term contracts and service quality—commercial pipeline focuses on multi-year supply deals, with national logistics and on-site support reducing downtime and contract churn.
- Targets: aviation, mining, marine, transport
- Offerings: bulk fuel, lubricants, technical support
- FY2024: ~9.8bn L fuels; B2B ~65% volume
- Sales focus: multi-year contracts, high service SLAs
Energy Transition and Diversification
Viva Energy is developing the Geelong Energy Hub and scaling renewables, investing in hydrogen production, commercial battery storage and EV charging to cut carbon intensity; the group targets a 25% emissions reduction by 2030 and committed ~A$600m to energy transition projects through 2025.
- Geelong Energy Hub: flagship industrial site, capacity targets >500MW by 2030
- Hydrogen: pilot production & offtake agreements, capex allocation ~A$150m
- Battery storage: commercial projects under development totalling ~200MWh
- EV charging: >400 public chargers planned across Australia by 2026
Integrated fuel network: Geelong refinery, 1,650 sites, A$320m EBITDA, A$600m transition
Geelong Refinery (≈205 kbpd; ~7.5m bbl/yr) + logistics network (17 terminals, ~1.2m m3 storage, ~7,000 km pipelines) plus ~1,650 retail sites and large B2B book (~9.8bn L, 65% volume) are core activities; FY2024 refining EBITDA ~A$320m, capex A$120m (2023–24), energy-transition spend ~A$600m to 2025.
| Metric | Value |
|---|---|
| Refinery throughput | ≈205 kbpd (7.5m bbl/yr) |
| Refining EBITDA FY2024 | A$320m |
| Retail sites FY2025 | ≈1,650 |
| B2B volume FY2024 | ≈9.8bn L (65%) |
| Logistics | 17 terminals, ~1.2m m3, ~7,000 km |
| Capex 2023–24 | A$120m |
| Transition spend to 2025 | A$600m |
Full Version Awaits
Business Model Canvas
The document you're previewing is the actual Viva Energy Group Business Model Canvas, not a mockup—it's a direct snapshot of the final file you'll receive after purchase.
When you complete your order, you'll get this exact, fully editable document in Word and Excel formats, with all sections and content included as shown.
No placeholders or surprises—what you see here is the real deliverable, ready for presentation, analysis, and customization.
